Mark Zuckerberg’s latest revelation regarding his plans to incorporate a metaverse planner is taking the world by storm. Many people consider it to be the future of the internet. For gamers, it is opening up new avenues that they can explore, such as NFTs. However, there are still some people who do not understand what it is.
Surveys show that only 38% of Americans are familiar with metaverse and its features. Talking about the metaverse at the moment is like talking about the internet in the late 70s. Not many people knew what the internet was, but it laid the foundation for new forms of communication.
Therefore, people expect to see the same growth with metaverse. With such marketing hype, Facebook’s vision regarding the metaverse is clear. It aims to create a digital world where you can make money by selling products virtually. But for now, let’s focus on what metaverse is and its vital aspects.
What Is the Metaverse?
The metaverse is not just a technology but a broad approach that focuses on social connection through a wide range of technology. The two technologies that you will find in the metaverse are:
- Virtual reality: A digital environment that helps people interact in different surroundings.
- Augmented reality: It is a combination of virtual and physical worlds.
You don’t necessarily have to access the metaverse only through AR or VR. Instead, users can also access it through PCs or gaming consoles. Moreover, the metaverse also creates a digital economy where you can make, purchase or sell various products.
It further changes the online shopping experience since metaverse will enable the users to create a persona. You can take this persona to various platforms to buy virtual items. Currently, the majority of platforms only have one avatar linked within that platform, and that is what metaverse aims to change.
How to Get Started With Metaverse?
Now that you are willing to get started with metaverse, you might want to know about the next steps. So, the first thing you need is hardware. You don’t have to worry about getting an expensive hardware device for yourself since your mobile phone can do the job.
You might not be able to enjoy the same immersive aspect of the metaverse on your phone, but you will still get a lot from it. Ideally, you can start with your phone and purchase a headset to enjoy the complete experience. You can also choose a pair of AR smart glasses to enjoy metaverse.
Selecting the best headset is vital since it can make or break the metaverse experience. You can engage and communicate with others through your avatar if you have the headset with the best functionalities.
Many games on the metaverse, such as Rec Room, are available for the users to enjoy the metaverse experience. After choosing the game, the next thing you need to do is create an avatar. You can customize your avatar and change its outfit as per your fashion taste.
Furthermore, you can interact with other people, explore different places, and enhance your gaming experience with the metaverse.
Examples of Successful Metaverse Plans
Big brands in various industries are leaping to jump on to the bandwagon of the metaverse. They are planning to bring out new things to make the user’s experience much better. Also, the growing online market makes it imperative for small businesses to incorporate the metaverse.
Many renowned brands have successfully incorporated the metaverse. Let’s go over examples of such successful brands to get a better idea about them.
Adidas is a well-known brand, famous for its apparel and shoes. The company is also making strides to use the metaverse to its advantage. The brand has recently released its collection of NFTs in collaboration with some top NFT brands, such as:
- Bored Ape Yacht Club
- Punks Comic creators
Moreover, Adidas acquired virtual lands within different metaverse games, such as Sandbox. The company plans to fully utilize the metaverse and blockchain technology to connect and engage with their customers.
Another big name that is entering the metaverse world is Walmart. The involvement of Walmart in Metaverse is a massive development for the retail industry. The company is already entering the metaverse with its collection of NFTs plans.
Walmart plans to create a cryptocurrency of its own. The corporation also intends to create and sell the following items virtually with the help of metaverse:
- Home decorations
- Musical instruments
- Personal care products
- Sporting goods
- And much more
The entertainment industry is looking forward to incorporating the metaverse to provide a new experience. Disney is leading the way by working on finding new strategies to make use of metaverse. The company appointed Mike White to plan a strategy regarding the metaverse.
Challenges of Metaverse Planning and How to Overcome Them
Metaverse planner has the potential to change the world, but not everyone understands the functionality of this platform. Moreover, there are different challenges that many people face. Let’s go over some of these challenges and how to overcome them.
Many people have concerns regarding the use of their data by metaverse. They are not sure how the tech giant might use it. The vagueness and the lack of clarity regarding the use of data in the metaverse can be a massive challenge.
However, Facebook is working on its policies to ensure they provide security to the users. It is striving to resolve the concerns and queries people have regarding the data security for the metaverse.
Another major challenge of the metaverse is the rights and ownership of virtual assets. Individuals are purchasing digital properties and NFTs, increasing the value and growth of these tokens.
However, granting the ownership rights and verifying them in the metaverse is still a major challenge many people face. Various gaming platforms are working on solutions to provide more clarity regarding virtual assets’ ownership.
Another challenge or issue that many people have regarding metaverse is intellectual property. Anyone can create virtual creations on the metaverse. However, there is still a question mark regarding intellectual property rights and the protection of creators’ work.
We can expect to see legislation and the legal framework that will explicitly highlight the intellectual property rights of the creators. These advancements will happen with time as the metaverse becomes more and more mainstream.
Benefits of Joining the Metaverse
Businesses can reap multiple benefits through the platform. It will allow you to enjoy:
- Sustainable growth
- Easy affordability of new experiences
- New avenues
Businesses can ensure they utilize their resources in a way that provides them more value. They can avoid using harmful products that can damage the environment since companies and their employees can handle operations virtually.
Easy Affordability of New Experiences
The metaverse will allow you to get a new experience without having two pay a lot of money. People can enjoy luxurious things virtually with the help of metaverse.
The metaverse will allow new avenues, such as traveling to other planets, which are currently not available to anyone. We can also expect to see more entertainment avenues arising from the metaverse.
Metaverse is going to be the next big thing. The platform offers limitless opportunities to everyone and will open new avenues for exploration. Therefore, brands and individuals should keep an eye on the upcoming developments in the metaverse.